Having an authentic and engaging voice in social media is critical for most every organization these days. One of the first steps is creating a Facebook page where consumers can go for information, post their thoughts, and even “like” you, thereby becoming a fan.
But even for brands that have several thousands of fans, many questions remain unanswered:
- Who are our Facebook fans?
- How do they compare with our target customer base?
- How can we interact with them to create value?
- How can we build sustainable, symbiotic relationships with our fans?
SOCIAL INSIGHT CONNECT: CREATING VALUE – AND INSIGHTS – FROM FACEBOOK FANS
Social Insight Connect is a full-powered feedback platform that seamlessly integrates with Facebook. Using Social Insight Connect, marketing and research teams have a private channel with consumers directly within their fan page. Going far beyond quick polls, they can find out the attributes, actions and attitudes of this at-the-ready audience. Fans participate in surveys and interactive forums without ever leaving the site. The resulting insights are tracked over time and can be used to inform future interactions, product development and brand strategy.
Customer Quote: Bosch Power Tools
"We need to know more: whether a fan is a customer or a prospect, and how likely it is that they would recommend Bosch to others. We are using Globalpark’s Social Insight Connect to cast light into the darkness, so that we can create more meaningful interactions. With Globalpark, we are developing a structured way to collaborate with fans and integrate their ideas."
Christoph Bühlen, Senior Direct Marketing Manager at Bosch Power Tools.
MORE THAN SOCIAL MEDIA MONITORING: INTERACTION
Instead of passively monitoring digital behavior and projected sentiment, Social Insight Connect provides a new way to interact with fans to both understand and activate consumers.
An array of valuable feedback and interaction tools are available for co-creation and ideation, concept testing, usage and attitude research, and viral marketing. What’s more, it’s private. Access is controlled through a Facebook application.
